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Humetrix is a Women Business Enterprise (WBE),
certified by the National Women Business Owners Corporation (NWBOC).

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Artwork: "New Clouds" by Dr. Roger Guillemin; Nobel Laureate in Medicine
and Member of the Board of Directors of Humetrix


Management Team:


Bettina Experton, M.D., M.P.H.
President & CEO

Dr. Experton is the founder, President and CEO of Humetrix which she has led over the last 15 years on the HIT innovation path starting with the development of health risk appraisals, chronic care management software, and since the early 2000s with the development of novel mobile device-based solutions which have been deployed worldwide. A physician with over 20 years of healthcare informatics experience, Dr. Experton is the author of multiple information technology patents. At Humetrix, Dr. Experton also conducted groundbreaking health services research on the frail elderly which led to major federal legislation in the area of Medicare and managed care, and has been a national healthcare policy advisor in the US, China, and France. As a healthcare IT advisor to the French Ministry of Health, she made important contributions to the design of the newly launched French government sponsored single web-based individual health record with smart card access made available to French citizens and their physicians. Dr. Experton is an Adjunct Professor of Medicine at the University of California at San Diego, School of Medicine and a permanent member of the Faculty of the School of Medicine in Paris, after graduating Summa Cum Laude where she completed her training in Internal Medicine. In California, Dr. Experton received a Master’s degree in Public Health with a major in epidemiology from Loma Linda University School of Public Health, completed a Pediatrics internship at University of California Davis Medical Center and a Public Health residency with the State of California Department of Health Services.

Christopher R. Burrow, M.D.
Executive Vice President for Medical Affairs

Dr. Burrow, a physician-scientist and biotechnology executive/entrepreneur initially served on the Humetrix Advisory Board and joined the executive team in 2010. Prior to joining Humetrix, Dr. Burrow was an Executive-in-Residence at the venture capital firm Kleiner, Perkins, Caulfield & Byers where he became one of the founders of CardioDx, and played a key role in the genetics/genomics research program of the company as a member of its Board of Directors. As V.P. of Research & Medical Affairs at DNA Sciences, Dr. Burrow was a director of GeneTrust®, a large-scale genetics research program which pioneered the use of internet-recruited subjects. Prior to that, Dr. Burrow created and led an NIH and biotechnology industry funded research team investigating Developmental/Stem Cell Biology of the kidney initially at the Johns Hopkins School of Medicine, and later at the Mount Sinai School of Medicine where he was Associate Professor of Medicine in the Division of Nephrology. At the Mount Sinai Medical Center, Dr. Burrow was a clinical leader in the effort to provide real-time online practical physician access to inpatient clinical data stored in a newly created data warehouse. An Alpha Omega Alpha graduate of Baylor College of Medicine, Dr. Burrow completed his internal medicine residency, postdoctoral fellowships in Nephrology and Molecular Biology at the Johns Hopkins Hospital/School of Medicine where he was subsequently appointed Assistant Professor of Medicine and Attending Physician in Nephrology.

David W. Kramer, M.B.A.
Senior Vice President of Finance

Dave Kramer brings over 25 years of financial executive experience in high tech and life sciences to Humetrix. His full time Chief Financial Officer positions have included 11 years at Gen-Probe, Inc., a manufacturer and international marketer of human diagnostics products, which he helped grow from $5 million to $120 million in sales, from 1990 to 2001. Later, as CFO at two small biotechs in succession, he helped raise $38 million in venture capital for Anadys Pharmaceuticals and completed a reverse merger onto the NASDAQ for Somanta Pharmaceuticals. As an outsource CFO, Dave has worked closely with technology companies specializing in cell phone components and accessories, electronics manufacturing, and informatics software. Dave volunteers at San Diego’s CONNECT Springboard program, an incubator for start-ups, where he advises on business plans. He earned a BA with honors from Yale and an MBA from Harvard Business School.

Randy Ullrich, M.B.A., B.S. Computer Science
Senior Vice President of Wireless Applications

Mr. Ullrich brings over 25 years of software, web-applications, and mobile-applications leadership to Humetrix, with deep experience in Lean Start-Ups and Agile Methodologies. Having worked in a variety of industries (including military, healthcare, financial services, and media & entertainment) at both early-stage and mature-stage companies, including two successful M&A exits. Mr. Ullrich brings a variety of experience and management skills to Humetrix. In addition to his duties at Humetrix, Mr. Ullrich runs a mobile-apps entertainment company, RapDevPro. Prior to RapDevPro, Ullrich was the Founder & CEO of FiveSprockets, a web-based software company catering to the Media & Entertainment industry; and CTO at Crossflo Systems, a data-integration company leveraging XML and Web Services to enable public-sector and healthcare agencies to better share information (sold to Patriot Scientific). Earlier in his career, Mr. Ullrich was President & CEO of Systems Engineering Associates (SEA), a software/web consultancy (sold to Nextleft). Prior to SEA/Nextleft, he worked at Accenture, where he led Accenture’s first ever CRM Solution Center onsite at Siebel Systems in Silicon Valley. Mr. Ullrich holds an M.B.A. in Finance and a B.S. in Computer Science from San Diego State University.

Art Friesz
Software Architect

Mr. Friesz has been serving as lead software architect at Humetrix for the last 10 years. His background includes over 30 years’ experience in the engineering and software fields working in the defense and health information industries. While at General Dynamics he designed inflight propellant control systems for the Atlas and Centaur space boosters integrating sensors with software computer systems. Mr. Friesz also has extensive experience with field operations with the US Air Force at Vandenberg Air Force Base supporting over 28 satellites launches, analyzing data in real time and trouble shooting systems. At Lockheed Martin he served as the vehicle mission integration engineer for the Cassini interplanetary space probe working with the Jet Propulsion Laboratory and NASA. While at Humetrix, Mr. Friesz has led the development of the Netissimo smart card applications and Humetrix USB-based software platform. Mr. Friesz has a B.S. degree in Mechanical Engineering from the University of Dayton and a Software Engineering Certificate from San Diego State University. He has a strong knowledge of system design, C++ Object Oriented Programming, Software Architecture, Graphical User Interface design and smart card application programming.

Stephen P. Mickelsen
Mobile Application Architect

Mr. Mickelsen comes to Humetrix with over 25+ years of complex IT system development and management experience. In the last five years, Steve has dedicated his IT talent to the development of successful commercial mobile applications with Boojum Mobile, Inc. Prior to that, Steve was VP of IT and Product Development at College Loan Corporation where he developed and oversaw its IT system managing $19 Billion of loans. At Axeus, Steve was VP of IT Services where he led the development of the Tango Business System which used large scale Internet data centers to manage advanced technology credit card terminals and cash registers. At SkyDesk, Steve was Chief Software Engineer and Architect and led the development of the first large scale internet back up service. As COO and founder of OptionSoft, Steve led the development of revolutionary client side security and system control software for Local Area Networks where the company’s product “Options” was a recognized pioneer in workstation security and access control. Steve is the inventor of multiple issued and pending patents in the areas (among others) of encryption, bandwidth utilization, adaptive image recovery systems and data redundancy reduction, and is a PC Magazine Award winner for Technical Excellence.

Fred McClain
Mobile Application Architect

Fred McClain brings to Humetrix a 25+ year history of innovation in the computer and communication fields. Author of multiple patents in the fields of security and data storage, Mr. McClain’s innovations primarily involve large scale data storage applications and their secure delivery over wide area networks and mobile phone infrastructure. He most recently founded Boojum Mobile which has developed successful iOS and Android apps deployed by large industries such as financial institutions. Formerly founder and CTO at SkyDesk, Fred pioneered online data back up for the small office/home office market, holding patents on the basic algorithms employed by SkyDesk core @Backup service which was acquired by Symantec in 2008. Prior to founding SkyDesk, Fred was Chief Architect at Open Vision, now part of Symantec, and earlier conceived and established Distributed Computing Solutions (DISCOS) a division of General Dynamics, where he earned a national reputation as an authority on large scale mass storage solutions for high performance computing. Mr. McClain has also been active in the storage standards community, co-funding among other prominent activities the National Storage Laboratory. Locally, Fred co-founded the San Diego Supercomputer Center where he was responsible for the implementation of novel software system supporting the Cray computer.

Christopher Hein, Ph.D.
Director of Software Solutions

Dr. Hein plays a leading role in Humetrix product development and enhancement. Dr. Hein is a scientist with over 30 years of professional data management skills, creating IT systems to comply with complex government data standards. He has extensive experience as a proposal manager, program manager, engineering manager and design engineer. His experience includes the development of an electronic data system for Federal reporting and quality control of analytical data at S-Cubed, a division of Maxwell Laboratories ; Technical Information Systems Manager at SAIC, National Environmental Testing Laboratory in San Diego, Ogden and AMEC (2000-2003). Dr. Hein has a Ph.D. in Organic Chemistry from the University of Bristol, England.

Richard Carter
Creative Director & Information Architect

Mr. Carter provides the graphic arts direction of Humetrix with 20 years of experience in designing and directing multiple media. Richard comes from a diverse background of advertising, publishing services, television documentary and theater production with a focus on science and education. His experience also includes guest faculty teaching in Graphic Design, Multimedia and Information Architecture at Stanford University , University of California at San Diego , and San Diego State University . He has received numerous awards and acknowledgements for his participation in shaping the design industry.